Like Search engine optimization (SEO), Social Media optimization (SMO) plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. More over, being on Social media will help you to create a brand of your own.
What do you mean by Social Media Optimization?
SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like YouTube, Social networking sites like Facebook , Twitter, Instagram, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I’m sure you must be thinking this. First of all social media optimization means proper optimization your post for social media website like Digg, stumble upon, Reddit, Sphinx and 100+ such sites.
What is difference between Search Engine Optimization and Social Media Optimization?
Search Engine Optimization (SEO) means you targeting traffic from search engines, that includes on page and off page optimization. Talking about social media optimization SMO it is mostly on page optimization. That include quickly scalable posts.
Social Media Optimization (SMO) is the technique to promote your product, build a brand on various social channels.
How to start with social media optimization?
Visitors from social media websites like Digg, Stumble upon, Reddit are the people who are in quick search of news and they don’t stay for long. The only way of stopping them and lowering down your bounce rate is by giving them more of what they want. Keep them moving around within website using related articles and internal linking. Here`s important factor that will be the basis of social media optimization.
1.Optimize Your Content
You’ve probably heard the saying, “Content Is King” when it comes to SEO. Well the same thing is true when we’re talking about SMO. Content drives social media. You can’t succeed with social media marketing without sharing quality content.
There are two types of content that you can publish on social media:
- Original content
- Curated content
Original content is content that’s specifically made for social media, and is usually part of a campaign.
Curated content is content that’s shared from various sources around the web. Content curation is more than just tweeting out links. In order to optimize it for the best results, you should only share content that’s valuable and relevant to your audience.
2. Optimize Your Posting Schedule
- Best Time to Post on Social Media
The optimal posting time depends on your audience and the social media site you’re using. Luckily, tools like Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the highest engagement. We also did some research into the best times to post on social media, which will help give you a good starting point.
- How Often to Post on Social Media
The second part of timing your social media posts is choosing the right frequency. You want as many people to see your posts as possible, but you don’t want to completely bombard your followers’ streams and timelines. Here’s a breakdown of the optimal social media posting frequency for different social networks according to research.
- Facebook: 3-10 times per week
- Twitter: 5+ times per day
- LinkedIn: 2-5 times per week
- Pinterest: 5-10 times per day
3.Realistic and Measurable Goals to Achieve
You don’t need taking pain for posting content on every social media platform as there are tools that can do this job in a disciplined manner. But you need determining your goals with this content. It is only after posting content with a definite objective in mind that you will be able to determine success.
4.Regular postings on the platforms that give better ROI
Create an editorial calendar to make postings on different social media platforms. Mention days and type of posts to be made on media channels on the calendar. You need making regular posts on Facebook, LinkedIn, Instagram, Twitter as fewer posts will get buried under the problem of posts in user’s feed. Similarly, you need choosing posts from videos to pictures and from classifieds to articles according to the media platform.
Social Media Marketing involves blog posting and uploading videos and images. Since there are many media channels and each channel as a specific requirement, it becomes difficult to manage single-handedly. You could think of using tools for making posts but it is better to involve experienced managers for handing your social media accounts. Posts made by tools lack personal touch that attracts viewers.
Way to go
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