PPC trends for 2019

19 Mar: Top 8 PPC Trends for 2019

2018 was an eventful year for PPC marketing. With the latest updated PPC trends that are focussed on Audiences and automation, one can strategize their PPC campaigns based upon your business goals and improve their ad conversions. What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Here is the list of top 8 PPC Trends you must follow: 1. Audiences vs. Keywords “It’s been a long time coming; search engines have given us too many additional…