02 Aug: White Hat and Black Hat SEO

White Hat and Black Hat SEO :- SEO techniques can be divided into categories; white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings; the black hat techniques, those which are deceptive and result in penalties or being banned by the search engines. White Hat Techniques:- The above-mentioned strategies are considered White Hat and add value to a website’s SEO, provide a great website design experience, and can increase rankings, traffic, and sales from Google and other search engines. Black Hat Techniques:- These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover addition spam technique intended to manipulate the SERPS. Link farming Buying links Selling links Hidden content and links Keyword spamming Keyword Stuffing Article Spinning Cloaking…

02 Aug: Let’s look at some common reasons why pages may not be reachable

Submission-required forms : If you require users to complete an online form before accessing certain content, chances are search engines will never see those protected pages. Forms can include a password-protected login or a full-blown survey. In either case, search crawlers generally will not attempt to submit forms, so any content or links that would be accessible via a form are invisible to the engines. We are providing website design & developments ultimate services. Links in unparseable JavaScript : If you use JavaScript for links, you may find that search engines either do not crawl or give very little weight to the links embedded within. Standard HTML links should replace JavaScript (or accompany it) on any page you’d like crawlers to crawl. Links pointing to pages blocked by the Meta Robots tag or robots.txt : The Meta Robots tag and the robots.txt file both allow a site owner to restrict…