Online Marketing is all about building a brand for a particular business. SEO and SMO both are used to build brand identity. SEO or Search Engine Optimization helps your business in reaching your customers when they search for service or a product through a search engine. Basically, SEO increases your chances of being found by new users.
On the other side, SMO or Search Media Optimization to bring new users and build a brand for your business. People are using Social Media Optimization in 2006. SEO is the optimized use of social media such as RSS feed, videos, blogs, forums, websites such as Facebook, Twitter, Instagram, Pinterest to enhance the reach of your business. SMO is one way of sharing web content on social media. Both SEO and SMO are very cost effective ways of digital marketing to expand your business.
Search Engine Optimization (SEO) and Social Media Optimization (SMO) are two terms that are often used together and even interchangeably. However, despite both terms containing the word “optimization”, there are key differences between SEO and SMO. It is possible to achieve SEO and not SMO, or vice versa if one is not aware of how the two strategies work. Alternately, if good SEO practices are followed, one may also be rewarded with SMO.
Here are the main differences between SEO and SMO:
- SEO is used to get your business noticed, And SMO is used to market your business online.
- SEO helps in increasing your website traffic. While SMO help in building the connection with the prospective customers.
- SEO is done by selecting keywords and creating a title tag, description, and many more HTML code things. Whereas SMO is used to spread awareness and information about the product or service via sharing links, tags, posts on the different social networking sites.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, Which helps to grow your network through improving your rank on Search Engines Like Google, Yahoo, Bing, Yandex, etc. As we will focus on SEO full form, It is explaining itself, In short, saying, optimizing the rank of your website through improving the quality, process, information with the help of its two key.
Advantages of SEO
- Bring in more traffic
- Increases conversion rates
- Promotes your brand 24/7
- Informs your customers about your company
- Boost website referrals
- It is measurable
- Generates offline sales too
- Improves your website’s speed
Here are the SEO biggest factors included
- Page Titles: A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing.
- Meta Descriptions: The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.
- Keyword research: Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for this keyword.
- URL Structure: A friendly URL accurately describes the page using keywords that are easy to read for both search engines and users.
- Heading Tags (H1, H2, H3, H4, etc.): Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text.
- Image Optimization: Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. That is, getting your product images and decorative images to rank on Google and other image search engines.
- Internal Linking: An internal link is a link from one page to another page on the same domain. We’re talking about regular, text links from one page on your website to another.
- Use Responsive Design: Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.
- Boost Site Speed: It has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target has to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices.
- Use Social Sharing Button: Social Share Buttons Improve SEO. Displaying social share buttons on blog posts and certain pages of the main company website benefit SEO in two important ways: Encouraging and Making.
Social Media Optimization (SMO)
SMO stands for Social Media Optimization is used mainly to promote your brand. You can create a community around your brand by creating engaging social media profiles. SMO services incorporate bookmarking sites, RSS feeds, and social news that can be easily shared on different social media platforms link Facebook, Instagram, Twitter, Pinterest, etc.
Advantages of SMO
- Drives traffic to your website
- Increases visibility of your website
- Enables the customers to communicate with you easily
- Great source of free advertisements
- Easily targets a global audience
- Gives customers’ feedbacks instantly
- Strengthens relationship with your customers
Here are the SMO biggest factors included
- Social Bookmarking: Social Bookmarking sites are considered as quality backlinks according to search engines. And we as a whole realize that the quality backlinks help us to increase the website and Google Page Rank.
- Creating Shareable Content: With the help of content, you can increase brand awareness or credibility and create an online community for users.
- Blog Directories submission: Top High PR Dofollow link Blog directory sites, which give your business: High-quality traffic and backlinks.
- Article Submission: Article Submission process allows us to secure backlinks from most popular Articles, improving your search engine ranking.
- Video Submission: YouTube is your best channel to use for video marketing, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.
- Image Submission: Image submission can be an incredible method to boost your website’s SEO and share data about your business.
- Document Sharing: It is one of the OFF Page strategies in SEO. Document sharing means sharing the document such as PDF, Word, PowerPoint, Whitepapers, Case Studies, etc.
- Info-graphics Submission: Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks.
- Social Media Marketing: If you want to use digital marketing to accelerate your business expansion, social media marketing is a must. Social media websites, platforms and apps such as Facebook, LinkedIn, & Instagram have become important channels through which internet users consume content, learn more about brand stories and purchase services and products on a day-to-day basis.