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on-page

On page SEO is one of the most important processes you can use, not only for achieving higher rankings but also for running successful SEO campaigns.A website is the focus point of all SEO processes and if it’s not properly optimized for both search engines and users, your chances of succeeding are minimized.

What is On-Page SEO?

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).

It is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. And, off-page SEO refers to links and other signals.

On Page SEO factor for Higher Rankings

Summary of all the factor:

  1. Content quality comes first
  2. Page titles and meta descriptions
  3. Content SEO
  4. Headings and content formatting
  5. Images and other multimedia elements
  6. URL optimization
  7. Internal links
  8. External links
  9. Page loading speed
  10. Mobile friendliness

1.Content Quality comes first

When dealing with SEO, you always need to have in mind good content:

A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!

  • Original Content

Actionable marketer Heidi Cohen describes content as:

“High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”

  • Content published on your website first

Even if it’s your own content, if you have already published it on another website then it’s not good for your site .

  • Content that includes text as well

Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text in description as well. If you add images try to describe in words what the image is all about.If you add any post try to description in words what the post is all about.

  • Unbiased content

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story about that topic.

2. Page titles and Meta Descriptions

1.Page titles:

There are multiple title tag on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

title-tag
The title tag outlines what the page is about.

Page title optimization Tips

  • Add keywords to the beginning of your page titles

When possible add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what keywords the page is targeting.You cannot have a keyword at the beginning then it’s not the end of the World. Just make sure that your target keyword is part of the title.

  • Write short and descriptive titles

A page title doesn’t have to be long. The general recommendation is to keep it below 60 characters because this is the average amount of characters displayed by Google in the search results.

  • Include numbers and powerful words

Having numbers in the title as well as powerful words like “Ultimate, actionable, amazing, checklist,discount etc.”, makes titles more interesting and this increases their CTR (Click Through Rate).

2.Meta Descriptions

meta-description
The meta description conveys what users will find on the page.

The meta description is what the searcher will see in the search engine results page. It has to be descriptive, up to 160 characters and unique for each page.The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it’s up to your user experience and quality content to maintain engagement.

Meta description Optimization Tips

  • Avoid auto generated descriptions 

Even though Google may not use your description, it’s always a best practice to avoid using auto-generated descriptions that sometimes don’t make sense.

  • Add your target keyword(s) in the description

Google still highlights the search terms both in the title and description so adding your target keywords, makes descriptions more relevant and appealing to the searcher.

3. Content SEO

To understand what marketers mean by Content SEO , it’s helpful to break down the phrase into its component parts:

  • SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
  • By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).

what you’ll need to do in order to SEO your web content

  • Keyword Research

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

  • Content Organization

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

  • Content Promotion

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).The easiest and fastest way is to take advantage of three features provided by Google: Google suggest, People also ask for and Related Searches.

4. Headings and Content formatting

  • The H1 Tag

Each page needs to have only one H1 tag. If you are using WordPress then by default the title of a page is wrapped into H1 tags.

You can either choose to have the same <title> and <h1> tag or provide an alternative title for the heading.

Remember that search engines display in the results what they find in the title tag and not the h1 tag.

As far as the other headings are concerned (h2, h3), the things you need to have in mind are the following:

  1. Avoid using a single word for a heading but make your headings interesting and useful for users that like to skim read an article.
  2. Use headings hierarchically i.e. the first heading tag is the <h1> and then the <h2> and then <h3>, <h4> etc.
  3. The subheadings are a great place to use related keywords in your content.
  • Content Formatting
  1. Use bold, underline or italics to highlight the important parts of a page.
  2. Use a good size font (at least 14px).
  3. Split the text into small paragraphs (max 3-4 lines).
  4. Use enough spacing between the paragraphs to make the text easier to read.
  5. Make use of CSS to create sections that stand out and break the text into smaller more manageable parts.

5. Images and other multimedia elements

One of the biggest problems with images is that they add to the loading speed of a page.

Best practices for using images:

  1. Use original images. If you need to use an existing image from the web you need to reference the source.
  2. Optimise the size of the images – the smaller the size (in bytes) of the image the better.
  3. Use an ALT tag to describe the image – This helps search engines understand what the image is about.
  4. Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘on-page -optimization.jpg’.

6. URL Optimization

Optimizing your URLS is important for maximum SEO. It has two parts. The first part is URL optimization and the second is URL structure.

Good URLs should be less than 255 characters and use hyphens to ‘-‘ separate the different parts.

These are some examples of URLs:

7. Internal Links

internal-link

Linking to pages within your website is very important for SEO because:

It’s like building your own web: The first step a search engine spider will do once they discover a page, is to follow the links they find on that page (both internal and external links).So, when they arrive at your page, if you don’t have any other links within the text they will read your page and go.If you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which your most important pages are: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site : A user that is reading your post is more likely to click on a link to read more about a certain topic and thus increase both the time spend on your website, number of pages per visit and decrease the bounce rate.

8. External Links

After the release of Panda and Penguin, a lot of webmasters are afraid to link to other websites. They believe that this will trigger a Google penalty but this is wrong.By linking to other high quality related websites, you increase the trustworthiness of your content and this is good for SEO.

Also, Google can use external links as a way to understand more about the topic’s you are covering in your content.

9. Page Loading Speed

Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the known ranking factors.So, we know for sure that website speed does matter when it comes to SEO and ranking.

10. Mobile Friendliness

Almost 60% of the searches in Google are now coming from mobile devices. This means that if your website is not mobile friendly, you are already losing half of the potential traffic.

What should you do?

As a first step, make sure that you website is mobile friendly. Check your website with the Google mobile friendly tool and fix any potential problems.

Then go one step further and test your website on mobile, like a real user would do, and make sure that everything is displayed correctly including your CTA buttons.