Facebook Ads Strategies for E-commerce Campaign
Here is a portion of the techniques I use to enable online retailers to expand traffic and transformations.
1. Use Dynamic Product Ads
Dynamic item advertisements may be the most noteworthy ROI methodology web-based business destinations can utilize – an opportunity to bring back reluctant clients by demonstrating them customized promotions dependent on their movement on your website.
You’ve presumably observed huge locales like Amazon.com retarget you on Facebook with offers for the accurate items that you as of late visited.
With Dynamic Product Ads’ layouts, you don’t need to make advertisements for every item in your index. Rather, layouts will force pictures, item names, estimating and other data from your item index, in view of the item subtleties you transfer to Facebook. So on the off chance that you have hundreds or thousands of items, this could be an incredible answer for you.
With dynamic advertisements, you can show single or multi-item promotions to clients who have visited your site dependent on items they saw, added to the truck or even acquired.
Start with Dynamic Product Ads:
- Transfer your item list to Facebook Business Manager. Incorporate all items you need to elevate with data to show for every item (name, value, picture,).
- Add a custom crowd pixel to your site. Adjust it to provide details regarding clients’ purchasing conduct.
- Make a dynamic layout. Facebook will naturally populate it with the correct items and related data. Give your advertisements a title, indicate watchwords to pull in pictures, item names from the item list.
- Set up Display Product Ads in the Power Editor. Indicate on the off chance that you need to promote items from your whole list or simply certain classifications and…. run your advertisements.
2. Use Multi-Product Ads
Facebook Multi-product ads give you the ability to show multiple products in a single ad.
- Multi-Product Ads can give your clients more choices to browse.
- They can enable you to expand transformations. The more pertinent items a client sees the more prominent the shot of them purchasing.
- You can likewise utilize them to demonstrate various advantages of a solitary item.
3. Install Conversion Tracking Pixel
A transformation following pixel is a little scrap of code that tracks your clients’ conduct on the site. Be that as it may, it does as such substantially more than that.
Notwithstanding following client conduct and transformations, Facebook can utilize the information from change pixels to advance your crusades and to fabricate a carbon copy group of spectators to focus on your advertisements.
By putting a change following pixel on your checkout page, you’ll have the option to track activities (like deals, and so forth) individuals take in the wake of tapping on your advertisement and measure your ROI.
Along these lines, you’ll give Facebook time to get familiar with the kinds of individuals who are changing over into clients on your site notwithstanding when they originate from other promoting channels. On the off chance that Facebook hasn’t followed any transformation on your site yet, they will experience difficulty streamlining your crusade for changes.
4. Run General Retargeting Campaigns
72% of online customers, by and large, forsake their trucks without finishing a buy.
Without retargeting, just 8% of them will return to purchase.
With retargeting anyway, the normal site can bring back 26% of abandoners to finish a buy.
According to Wishpond, the wellspring of the information above, 70% of web guests who are retargeted with showcase advertisements are bound to change over on your webpage.
What’s more, the normal CTR of retargeted promotions is 10x higher than standard presentation advertisements.
It’s a given at that point – not retargeting your guests costs you transformations and deals.
You can run retargeting efforts through the Power Editor and focus on your guests with general offers, coupons, single and multi-item advertisements and then some.
5. Find New Customers with Lookalike Audiences
Facebook can assist you in finding new clients dependent on your past client’s attributes.
Carbon copy Audiences help you publicize to individuals who are like your current clients and liable to be keen on your items also.
I’ve discovered that Lookalike spectators are normally one of the most astounding performing objective gatherings for the greater part of my customers.
To make a Lookalike Audience you need a Custom Audience to put together it with respect to. On the other hand, you could likewise manufacture it from your Facebook Fans or information from the transformation following pixel.
Obviously, you can likewise utilize Facebook’s other intrigue and statistic focusing on alternatives to discover significant new clients.
6. Use Ads to Communicate Your Brand Story
Despite its business request, Facebook is as a matter of first importance a social stage. A great many people are there to interface as opposed to shop. This gives you an opportunity to connect and build a relationship with prospects and future customers.
Similarly, you can use a video to tell your brand’s story.
Take a look at this video ad I created for AHAlife to give a flavor of the company and its products.
The video worked well mainly because:
- It was short,
- Fast-moving and
- The message/value was easy to understand (even with auto-play without sound).
7. Strengthen Existing Customer Relationships with Custom Audiences
Custom Audiences are an amazing asset that allows you make a one of a kind rundown of individuals you need to focus with promotions dependent on a rundown of your clients’ messages, Facebook IDs or telephone numbers.
Get Existing Customers to Become Facebook Fans.
Custom Audiences enable you to connect with existing clients and attempt to change over them into Facebook fans. Essentially transfer your client list into the Custom Audience Tool and target them with pertinent Page Like advertisements. (Make certain to prohibit current fans from your crusades.)
Target Your Top Customers with Relevant Offers
Another thought is to make a custom group of spectators of past clients and bulletin supporters and target them with pertinent offers or limits to remunerate their steadfastness.
Reward Your Store Evangelists
Each brand has individuals committed to it. They share news about it, prescribe it to other people and proactively spread the news about it.
Recognize them and reward them with elite offers or an opportunity to be the first to buy things from another line.