High bounce rate is one of the most common conversion killers for E-commerce platform.An E-commerce platform is arguably the best way to showcase your products and services on the internet. If majority of your users are abandoning your website on first page, then you don’t have a chance to convert them into subscribers or customers.
What is Bounce Rate?
Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.
When a visitor visits on any pages of your site and goes back not visiting the other pages on the same domain, which is called “bounce”. So your bounce rate is measured by the percentage of all your visitors who came “in” and “out” on the particular page which hardly contains the wrong strategy. It influences your customers not to visit the further pages of your site. Here, your bounce rate goes very high.
Factors influencing a higher bounce rate
- Website is not attractive
- Slow loading of site
- Website not compatible with mobile devices
- Insufficient or incorrect depiction of products & services
- Difficulty in navigation
- Too many distractions in the form of CTA popups
- Presence of a number of advertisement banners that hinders usability and visibility of content
Average Bounce Rate by Industry + What’s a Good Bounce Rate?
80% + is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error
How to Measure Bounce Rate?
Google Analytics assists you to measure your bounce rates on your whole site, landing pages, searched keywords and traffics that come from various sources.
Before you start, it’s a good idea to identify your top pages with the highest bounce rate. You can do this by going to Google Analytics and clicking on Behavior » Site Content » Landing Pages
Let us cope with following eight tips which reduce the bounce rate of your eCommerce Website:
1. Speed up your Website
40% of people desert a website. It counts longer than 4 seconds to load. You have to stop the loading times with good maintenance of your site.
No one likes a slow loading process which annoys at best. So make a convenient speed either on mobile or desktop. If it slows to load, visitors may think it is bouncing. So to avoid slow loading, these three things will help you:
- Use little multimedia content or avoid self-loading multimedia.
- Consider creating external links.
- Place the ads accurately where they cannot disturb the visitors.
2. A/B Testing
Using the analytics software, giving bounce rate and statistics about the interactions of visitors with your site. The implementing a/b testing can further break down once a possible issue has been identified. Testing two pages against each other will give the best work of the side.
A/B split testing is running two an more then two campaigns or comparisons where different changes are convenient for the result optimization. Have one campaign as your control sample while you have another as your test sample.
3.specific Landing Pages
Google suggests if your site does not show a particular landing page, you may lose visitors from the search engines (SE). If you want to get rid of this stuff, divide it and go to the particular landing page.
4.Too many Popups
Too many popups when reading a website content, leads to irritation and annoyance of the user. Even though popups might increase your email list they tend to hinder user experience. So, better to avoid them altogether or just have a few well designed ones that do not come in the way of readability.
5. Compelling CTA
To get the immediate response from the audience is called CTA (a call to action). In the term of a website, CTA is referred to as a banner or a button. It prompts users to benefit through the conversion funnel. ‘Add to cart’ button or a ‘checkout now’ button is an example on an eCommerce website.
6. Highlight the Free Shipping Information
If you deal the free shipping in a right way, the customers will welcome it ever. Take the free shipping in your overall pricing strategy so that it will maintain the delivery.
Before starting this offer, you should be careful about the following:
- Notice the order margins when it varies.
- Start off raising the minimum order value.
- Raise a little amount on all the products and experience your customers’ response by delivering free shipping throughout the particular type of product.
- Finally, have a test on between free shipping and paid shipping to see the rate of conversions.
7.Rethink your Keywords
Remember that if you like to maintain the bounce rate, the keywords should be clear and relevant to what visitors search on your landing page or search engine (SE). Otherwise, they will go back to another site.
8.Make Your Site Readable
You need to make sure that the text on your website is easily readable on all devices. It shouldn’t be too small or else users will have to squint or zoom in to read it. Use font sizes that are large enough on smaller screens.
Another important point to consider is the language and style you choose to use on your website. Use an easy to understand language in a normal conversational tone.